High Marks for Oracle

A couple of day ago, a research revealed that Oracle has been recognized for offering high vertical specialization capabilities for small and medium sized businesses. It has become a larger trend for business solutions to target the small to mid-sized market and this is a good development because both the smaller companies can already employ affordable and high end ERP solutions while business solutions vendor can get a wide market base from this section. As SAP indicated in their website, more than 65 percent of its customers are from the small to medium sized enterprises.

Okay, so going to back to Oracles high marks, Forrester Research, a leading independent research firm recognized Oracle's contribution to smaller business with a high mark for its innovation in providing vertical specialization capabilities within the public sector, financial services, utilities, telecom, retail and wholesales industry.

The Forrester Research report was published August 13, 2007 and was entitled "Competition Intensifies for the SMB ERP Customer". There were 25 ERP vendors addressing the business requirements of SMBs reviewed by the Forrester Research analysts. As the report stated, "Oracle Accelerate "represents the centerpiece of the vendor's go-to-market SMB strategy." The report also pointed out Oracle Accelerate application "solutions catalog identifies 70 target industry segments across four product lines (i.e., Oracle E-Business Suite, Oracle's JD Edwards, Oracle's PeopleSoft and Oracle's Siebel) and 72 geographies/localizations to offer more than 20,000 possible solutions."

Tony Kender, Oracle Senior Vice President, Global SMB Business Unit
Said: "We continue to hear from our SMB customers that in order to succeed, they require applications that deliver out-of-the-box, industry-specific capabilities to address their unique business requirements. We are pleased to see Forrester's study validate Oracle's strength in delivering vertical specialization capabilities across multiple industries."

Oracle Accelerate has been developed by Oracle specifically for small and medium sized businesses so that these companies, along with government entities can get comprehensive business solutions which are low-cost, low-risk, and the same time very industry specific functionalities. The main benefit to be derived from this application, aside from its very low price, is that it can provide for pre-packaged applications which can be rapidly implemented. Another important aspect of Oracle Accelerate is that Oracle has partnered this solution with Oracle Business Accelerators where smaller and mid-sized business enterprises can take advantage of easy to use templates and process flows so that customers can be made to realize immediate benefits from using the application. Other key features of Oracle Accelerate are automatic upgrading to save time from complex and risky migrating processes. It also offers integration with back office and front office processes.

For the high mark that Oracle has garnered from the Forrester Research, I say congratulations. I am sure that more innovative products will come our way especially now that Oracles has long been longing to get the top spot from SAP as the leader in ERP solutions. And with SAP not just standing by as Oracle is getting accolade, for sure more business innovations are coming from SAP too. The result is that it is the small and mid-sized enterprises getting the best of both worlds.