Tuesday, October 21, 2008

The SAP xApp Analytics

If you have not been a user of SAP and don’t have any idea yet about analytics, perhaps you might want to try Google Analytics service. It is for free. So, with Google analytics, one can see so many things about the activities of one's website. With Google Analytics, one can view who have visited the website, from what countries, cities and localities the visits are coming from, which page has the most activities, what keywords were used to find the page using what search engines, and more. Analytics are a great tool to give one a greater picture of the company and how capitalize on the strong aspects of the operation in order for the company to be profitable and get headed for growth.
The same is true for SAP xApp Analytics, only that the xApp is more detailed and powerful. This application can help a company aggregate, normalize, classify enrich all sort of data coming from various sources.
I read on Fortune Magazine an article stating that about 90 percent of business organizations today have failed to execute processes based on their corporate strategy simply because they lack effective means for aligning their action with strategic initiatives. In fact a study has shown that only 5 percent of the workforce in a typical business organization understands corporate strategy and only 25 percent of management incentives are linked to strategy.
With that record, it is apparent is the need for organized information to help companies have strategic imperatives down to their process level. And a good Analytics tool can help companies achieve these strategies.
SAP xApp Analytics provides facts-based view and understanding of all company customers including prospects. It is also encompasses understanding about partners, suppliers, employers and more. This knowledge is imperative to achieving both strategic and operational processes.
Let us take the case the CRM capabilities which are supported by SAP xApp Analytics. CRM delivers key performance indicators straight to the business user and SAP xApp can help the company analyze won or lost opportunities over time while assessing relative potential sales and gaining a quick view of orders to stocks. SAP xApp Analytics can also enable key company managers and administrators have a picture of important KPIs for service level agreement compliance, server order details and other customer related reports. SAP xApp Analytics can help retrieve data related to planning from the CRM system and compare the said data with actual progress. This can give company staff a clear view whether certain margins are achieved or not. The transactional integration of SAP xApp Analytics with the back end system can also help some cases where breaches occur. For instance, if there is a breach at call service level, SAP xApp Analytics can automatically send notifications to the customer service management.
Having an analytics tool is a great investment with a huge potential ROI in whatever industry the business operates in. SAP xApp Analytics can support many industries from aerospace to chemicals to telecommunications to utilities.

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