Oracle E-Business Suite Customer Relationship Management

It is a beautiful day today – the sky is partly sunny and partly, perfect time to go out and jog or walk and chat with people in the park. Starting a beautiful day would often mean that the whole day at work would be a delight as well.

It is also a good time to blog about building beautiful and profitable relationships with customers. So, today's blog about Oracle's E-Business Suite will focus on Customer Relationship Management.

Customer relationship management (CRM) is a term used in business with a broad interpretation. But in general it refers to activities related to managing customer relationships including the capture, storage and analysis of information about customers, vendors and internal processes of a company.

CRM itself has three general aspects. The Operational aspect refers to automated support of processes related to customers including sales and service representatives of the company. The Collaborative aspect refers to the direct communication with customers. The Analytical aspect refers to the analysis of customer data to be used for innovation and decision making.

Oracle answers all CRM related needs with its information-driven Customer Relationship Management (CRM) product lines. The Oracle CRM converts a company's data into a great driving force for profitable customer interaction while keeping a cohesive relationship with them. As such, the major benefits of implementing the Oracle CRM are reduced cost of interaction, driven with incremental revenue and growth in customer value.

Oracle has deeply understood that the very essence of customer relationship is not just about technology but as a holistic approach as well to the company's philosophy in dealing with customers. Such approaches include front-of-house customer service, employee training, policies, marketing and others. Which is why Oracle E-Business Suite - Customer Relationship Management, being one of the modules in the suite, is also composed of more than 50 CRM-specific applications addressing all phases of the CRM cycle.

Some of the major members of the family of the Oracle E-Business Suite - Customer Relationship Management include the Oracle Channel Management, Oracle Marketing, Oracle Order Management, Oracle Sales and Oracle Service.

The Channel Management Applications ensures that the company uses accurate and consistent enterprise information in order to increase channel effectiveness.

The Marketing Applications of course helps in effective marking using information driven analysis, planning and execution of marketing campaigns and trade promotions.

The Oracle Order Management automates and streamlines the company's sales order management processes by having a unified and scalable data model which shared across the enterprise.

Oracle Sales provides advance selling automating tools for accelerating the life cycle of sales and ensuring accurate and consistent enterprise information. It gives the company a single global basis of information as basis for action in different divisions like sales, marketing and finance among others.

Oracle Service helps the company's agents and technicians meet and exceed the expectations of customers.

There you go with Oracle's CRM within the Business Suite. I wish a profitable day and hope you are enjoying the same weather as I am now.